Marketing and Publicity

Marketing Strategy

Where to start? An overview of how to plan your marketing campaign.


The media is a key ally - here's how to talk to them.

Promotional Kits

A promotional kit, or a media kit, helps you package and promote your project.


Looking at paid and free options for online and print advertising.

Social Media

Create and share content on social networking platforms.

Event Listings

Where to post your info online.


A key place to get the word out about your project.

Newsletters and eBlasts

One of the best tools for keeping in touch with your audience base.


Programs, playbills, and event guides - get started here.

External Tools

  • Dance Umbrella of Ontario - An affordable, collaborative marketing service for dance events.
  • BC Alliance for Arts and Culture - Case studies about the uses of different digital tools and strategies for arts organizations. These blog posts are part of the ongoing 'Digital Ladders' program to support the digital literacy of BC's creative community.
  • Hubspot's marketing, sales, and service software that helps your business grow without compromise. They also have a wealth of great free educational resources, including a newsletter, blog, and online courses to strengthen your marketing and communications skills.
  • Hooplah a Toronto-based web marketing agency. They can assist with online marketing such as Google Adwords campaigns, to help further market your show, performance, or organization online.

Got something to add, change or correct?
Please send us a email at contributions {at} generatorto {dot} com

Created by admin. Last Modification: Thursday July 8, 2021 11:47:04 EDT by shaque.