Marketing Strategy

Where to start? An overview of how to plan your marketing campaign.

Publicity

The media is a key ally - here's how to talk to them.

Promotional Kits

A promotional kit, or media kit, helps you package and promote your project.

Advertising

Looking at paid and free options for online and print advertising.

Social Media

Create and share content on social networking platforms.

Event Listings

Where to post your info online.

Websites

A key place to get the word out about your project.

Newsletters and eBlasts

One of the best tools for keeping in touch with your audience base.

External Tools

Dance Umbrella of Ontario - A toolkit to help you market your dance production.
BC Alliance for Arts and Culture - Case studies about the uses of different digital tools and strategies for arts organizations. These blog posts are part of the ongoing 'Digital Ladders' program to support the digital literacy of BC's creative community.

Got something to add, change or correct?
Please send us a email at contributions {at} generatorto {dot} com